01Google Ads
Google adds testing and planning tools for AI Max
New experiments let advertisers compare AI Max configurations across Search campaigns, while Performance Planner can model bidding and budget recommendations.
What is changing across AI and advertising.
Ten product and platform updates selected for teams operating Google Ads, Meta Ads, and AI-assisted media buying.
Official source
02API
Google Ads API v25.1 expands measurement and migration support
The release adds Lift-study capabilities, new asset support, AI Max migration details, and clearer restrictions for test-level developer tokens.
03Meta Ads
Meta releases Graph API and Marketing API v26.0
Meta’s v26 release introduces platform changes including expanded capabilities for ads in WhatsApp Status and updates across the Marketing API.
04AI agents
Meta introduces new Ads AI Connector capabilities
Meta announced capabilities that connect AI applications more directly with Meta Ads workflows through its MCP server.
05AI transparency
Google expands transparency for AI-made ads
Google is adding disclosures that help people understand when ad content was created or materially edited with generative AI.
06Creative AI
Meta introduces the Muse image model
Meta announced Muse Image and said its capabilities are coming to advertisers through Advantage+ creative.
07Search
Google unveils a new generation of ads for AI Search
Google announced new conversational and AI-powered ad experiences, including formats for discovery, shopping, leads, and offers.
08Google Ads
AI Max expands with new advertiser controls
Google announced AI Max capabilities for additional campaign formats, plus new briefing and URL-control features.
09Meta Ads
Meta expands Marketing API support for ads on Threads
Meta added API support for more app-ad objectives and campaign workflows on Threads.
10AI agents
Meta tests an AI business assistant for advertisers
Meta described an assistant that helps advertisers with optimization, account support, and personalized performance recommendations.
Editorial summaries link to the original official announcements. Falmana is not affiliated with or endorsed by Google or Meta.